Dorie Clark, Author at General Assembly Blog

About Dorie Clark

Dorie Clark is a marketing strategist and professional speaker who teaches at Duke University’s Fuqua School of Business.

Think Beyond the Obvious When You’re Changing Careers

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Image via Harvard Business Review’s Facebook Page.

If you’re contemplating a career change, you’ve probably been advised to look at ‘adjacent’ careers that require the same skill set (if you’re a journalist, you can become a nonprofit communications director; if you’re in sales, maybe you could move to marketing). That’s sound advice – but also very limiting.

If you really do think it would be fulfilling to move into a closely related field, that’s terrific, because you can make a strong case for yourself with hiring managers about why you already have the necessary skills to succeed.

But as I learned while writing my book Reinventing You: Define Your Brand, Imagine Your Future, many professionals needlessly limit their options. When you’re reinventing yourself, it’s likely you have far more transferable skills than you might imagine.

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