Dorie Clark, Author at General Assembly Blog

About Dorie Clark

Dorie Clark is a marketing strategist and professional speaker who teaches at Duke University’s Fuqua School of Business.

Think Beyond the Obvious When You’re Changing Careers



Image via Harvard Business Review’s Facebook Page.

If you’re contemplating a career change, you’ve probably been advised to look at ‘adjacent’ careers that require the same skill set (if you’re a journalist, you can become a nonprofit communications director; if you’re in sales, maybe you could move to marketing). That’s sound advice – but also very limiting.

If you really do think it would be fulfilling to move into a closely related field, that’s terrific, because you can make a strong case for yourself with hiring managers about why you already have the necessary skills to succeed.

But as I learned while writing my book Reinventing You: Define Your Brand, Imagine Your Future, many professionals needlessly limit their options. When you’re reinventing yourself, it’s likely you have far more transferable skills than you might imagine.

Continue reading