Who knew that a logo design would receive this much international attention? In exactly one week’s time, former Senator and Secretary of State Hillary Clinton announced her candidacy for president in 2016, unveiled a shiny new logo, inspired a new font aptly named Hillvetica, and was accused of theft by WikiLeaks. The online feedback via Twitter and other channels was highly critical, claiming the logo looked low-budget (did you get that on Fiverr?), unoriginal (FedEx called and they want their arrow back), and, well, unpresidential.
For many of us, planning and executing a flawless digital marketing strategy is mission critical when scaling a startup. With so much focus on acquiring new customers through mammoth channels such as search marketing, social media, and display advertising, advocating an offline marketing strategy can sometimes feel irrelevant or antiquated.
Don’t make the mistake that many entrepreneurs and marketers commit by leaving offline initiatives out of your go-to-market strategy. Not only is it more relevant than ever, but it can be the perfect complement to your online strategy. Read on for our favorite tips employed by some well-known once startups and noteworthy up and comers.