5 billion mobile phone users are generating zetabytes (1 billion terabytes) of digital exhaust each year. As all of this data is generated, there is a parallel increase in the power of tools to capture and analyze it. Leveraging and understanding this extraordinary avalanche of data is a requirement for today’s leading companies to remain competitive. Companies can respond by establishing enterprise-wide initiatives to ensure that the organization maintains a “data-driven” focus. Here are five of the most critical innovations to implement that will capitalize on the latest data trends.