Mike Dubin, CEO Dollar Shave Club
You know what Mike Dubin isn’t doing right now? Reading any more articles about Mike Dubin.
He’s probably on a beach in Santa Monica, wondering how he’ll spend the $90 million he made when Unilever bought Dollar Shave Club, a subscription razor service he founded in 2011, for $1 billion in July. (In all honesty, he’s probably at a desk–he’s staying on with Unilever–but, considering his windfall, I’m going to be picturing him on a beach regardless.)
You already knew about Mike, though. It was an acquisition that launched a thousand articles and will likely sustain the dreams of rabid founders, and their VC handlers, for years to come.
According to an Altimeter report last year, 88% of companies are undergoing a formal digital transformation effort. As a part of these efforts, many are investing significantly in digital training, either internally or externally with corporate training programs like General Assembly’s.
In talking to many of these companies, we’ve noticed that investment in digital training begins and ends with the same groups—IT, marketing, and product teams.
For companies undergoing a digital transformation, there are usually very specific problems to focus on in these divisions. CIOs and CMOs are first in line, and we understand why. But to engender a real, comprehensive transformation, businesses have to focus on getting all teams up to speed, including some of the less obvious players.
Spending on programmatic advertising has exploded in the past three years–in 2013 marketers spent $4B on programmatic; in 2016, this number will top $20B [eMarketer]. The key behind programmatic advertising’s growth lies in its ability to target. Programmatic offers advertisers the opportunity to automatically run an ad campaign in real time to reach the right consumer with the right message in the right context.
To target so effectively, programmatic advertising relies on a large volume of data. This data can come from different sources, so understanding these sources is a great first step to understanding programmatic advertising.
The digital landscape is rapidly evolving, and training large, global teams on topics that change from one day to the next is no easy challenge. That is why General Assembly developed the online training platform, The Essentials of Digital Marketing.
This year L’Oréal partnered with General Assembly to create a learning program to educate its 7,000 global employees. The e-learning on the Essentials of Digital Marketing will be supplemented by in-person workshops that will be customized by country and that will do a deeper dive into topics such as e-commerce, social media, and precision marketing.
2015 has been an unprecedented year of media agency reviews–the list of companies who reevaluated their ad spend reads like a who’s who of the deep pocket set– Procter & Gamble, Unilever, Coca-Cola, SC Johnson, and L’Oréal to name just a few. Ad Age estimated more than $17 billion up was for grabs and even christened the cataclysm with its own moniker– “Mediapolooza.”
It’s logical to conclude from this trend that brands are expecting more from their agency partners, especially with regards to technology. Thorough, up-to-date comprehension of the rapidly evolving digital marketing landscape has become absolutely crucial for any agency looking to grow their business.
Our students are encountering buzzwords all the time. One term that we are asked about most often is “agile.” What does agile mean? And how can you leverage it to help your team and your business? Continue reading
The Winklevoss Twins speaking at GA.
General Assembly recently welcomed Cameron and Tyler Winklevoss to our headquarters in NYC for an enlightening interview about bitcoin, the virtual currency that’s been associated with the Dark Web.
Cameron and Tyler attended in their capacity as President and CEO, respectively, of Gemini, a new bitcoin exchange (the NASDAQ of bitcoin, they call it) that they have been developing. They were interviewed by Nathaniel Popper, a New York Times business reporter and author of the recently released book “Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money.”
The Winklevosses had no shortage of stories about their past but reminded the audience that, for bitcoin, “it’s still the early days…It’s so young and there’s so much to do.”
Watch the full video to experience the future of money for yourself. Continue reading