Author Archives: Aditi Shekar

About Aditi Shekar

As head of Consumer Education at GA, Aditi leads a team product managers to build both online and offline educational programs for our consumer business.

Developing New Educational Products at GA: The Research Phase

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As the Product Lead for Consumer Products at GA,  I lead the team that researches, designs, and builds all of the educational programs that you teach (or may teach one day) at General Assembly. I am one of many product managers at GA (also known as miracle makers) who build out and iterate on our education products. This includes everything from our full-time Web Development Immersive, to our part-time Digital Marketing course, and online Web Design Circuit. Here I’ll discuss how we build new products, starting with the first stage in our product development process. In a future edition, we’ll share more about how we keep our products fresh years after we’ve first built them.

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