The marketplace is becoming increasingly competitive. As a professional, sometimes being the best at what you do isn’t enough. You need to prove that your skills, personality, and work ethic are aligned with the company culture. That is where a powerful personal brand comes in. Your brand helps distinguish you from the masses.It positions you as a unique individual with a personality prospects resonate with.
This may sound like the logical thing to do, but how do you get started? In the article below, I have outlined three places you can start building upon to create a compelling personal brand.
1. Optimize Your LinkedIn Profile.
Did you know that LinkedIn is the social media platform of choice for over 380 million professionals worldwide?
Viewed as an authority site by Google, your LinkedIn profile is one of the top search results when someone searches your name. Therefore, getting your profile right is essential for giving potential employers a solid first impression.
If you are strapped for time, here are three elements you should optimize first before focusing on the rest.
- Headshot-According to research by TheLadders, visitors spend 19% of the time spent on your profile focusing on your profile picture. That is more than any other individual profile elements.
- Positioning Tagline- Most professionals make the error of leaving their job title as their positioning tagline. Instead, you should create a personal brand statement that clearly defines your value proposition.
- Recommendations- As social creatures, we rely on social cues for survival. This means that prospects will place a heavier emphasis on what other people say about you, compared to what you say about yourself. With that in mind, you should seek out testimonials from past co-workers and bosses. This six-step guide will help you get started.
2. Build a personal website.
A personal website is a powerful branding tool not be ignored.
According to a survey by Workfolio, 56% of hiring managers are impressed with this as a personal branding tool, yet only 7% of job seekers have it.
If you decide to proceed with making one, here are some key elements you should include:
- Case Studies- Which work samples are you most proud of? Make sure it is accessible to your visitors. Where applicable, do include in statistics in your achievement (e.g. increased sales by 21%) to foster credibility.
- Social Media Links- Think about your website as an online directory. Linking out to LinkedIn, Twitter, and other platforms forms a cohesive digital ecosystem and enhances your professional brand.
- Blog Page- Google loves a site with fresh content. By publishing your insights frequently, it helps your website rank well on Google. Also, it attracts visitors back to your website on a consistent basis.
- Contact Page- Include your best phone number and email address for interested parties to contact you. Also, specify the type of opportunities you are looking out for such as media appearance, or guest blogging opportunities.
Share your expertise by blogging.
After building a compelling LinkedIn profile and personal website, you need to put these digital assets to good use.
That’s where blogging industry insights can help you amplify your online presence.
At first glance, blogging might seem like an uphill task. What if you doubt your writing skills or seem to lack topical ideas?
Here are some blogging tips our clients find useful:
- Block Off Time In The Calendar- The same applies to other tasks. To-do lists are typically ineffective. Instead, you should block off time in your calendar to sure that you get it done.
- Make Notes About Your Activities- Similar to journaling, make a habit of writing down work-related observations. When you complete a client project, for instance, do list down your current process, insights learned and future improvement steps.
- Make Comments About Industry News- Through following various industry publications, you can start to identify critical trends and discussions. What is your opinion on this? While you might not be the expert (yet), curating the opinions of experts followed by your perspective is a great start point.
LinkedIn, a personal website, and blogging are all merely the tip of the iceberg.
The platform options where you can build your person brand are endless—Twitter, Pinterest, Tumblr, Behance, the list goes on. However, one guideline applies to all of them: Go where your prospects are and add value to them.
Enjoy your branding efforts!
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