Is a Product Management Career a Good Fit for You? Top Things To Know.

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With the sheer scale of innovation in the tech industry today, product management has become an in-demand skill. There’s a reason why Glassdoor has ranked Product Management as #10 on their list of the “50 Best Jobs in America for 2022”. With a median USA salary of $125,317 per year and 17,725 current job openings, […]

A Product Management Career Map Developed by GA’s Product Management Standards Board

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Businesses have shifted from traditional ways of operating to truly becoming customer-centric digital organizations — and the global pandemic has accelerated this inevitable shift. Product managers, who sit at the nexus of customer needs, business strategy, and technology, play a critical part in building their companies’ digital fluency so organizations can evolve and transform their […]

An Intro to Product Management: 6 Questions for GA Instructor Aditi Joshi

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Curious about what it takes to become an effective product manager or break into the field? We got the inside scoop from General Assembly product management instructor, Aditi Joshi. What is product management? Why is product management important? What can I expect to learn from a product management course at General Assembly? How did you […]

How to Use Swot Analysis in Product Management?

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Whether you’re starting a new project, evaluating the state of your business, or trying to decide how viable a new product might be, here’s a remarkably simple yet powerful tool that can help you move forward: SWOT analysis. SWOT is a strategic planning method structured on four elements of concern —  strengths, weaknesses, opportunities, and threats. SWOT […]

An Introduction to Agile Methodologies for Product Management

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By Cliff Gilley Agile methodologies in product development are those that embrace the principles of the Manifesto for Agile Software Development, a set of guidelines created in the late 1990s by a group of software development professionals seeking to revolutionize the business. These methodologies focus on performing work in small, iterative steps that allow a product team […]

How To Win Your First Product Management Job

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Nice work. You just scored an interview for a product manager position—one of the hottest and highest-paying roles right now according to Glassdoor. Companies know that product managers play a key role in their success or failure. And they are making sure that hiring the best is a top priority. You probably have no idea […]

‘Lean’ Product Management: Past, Present, and Future

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The lean movement has become the rallying cry of entrepreneurs everywhere, keeping enterprise product managers on their toes as they try to understand how, or even if, they should be implementing the iterative learning methodology into their processes. But beyond supposedly leading to ‘more innovativeness’ more efficiently, what does lean mean for today’s product managers? […]

Career Change from Retail Management to Tech

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To all the retail workers out there: If you’re starting to feel burned out, haven’t been sleeping well, and are staying up all night fantasizing about a job you will love, you’re not alone.  A recent survey from Korn Ferry has shown that retailers are seeing higher year-over-year turnover for in-store, corporate and distribution center […]