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Digital Marketing

Boost Skills and Productivity · Special Discount for 4A’s Members

Learn to develop multi-channel brand, acquisition, and retention campaigns — at 20% off.

The 4A’s is partnering with General Assembly (GA) to offer an exclusive discount on Digital Marketing On Demand, an engaging, flexible learning path that gives individuals a robust introduction to digital marketing fundamentals.

Enhance your skills with ease and at your own pace on GA’s dynamic online platform. Expert mentors keep you motivated with guidance and feedback in convenient 1:1 sessions. 

Looking to apply new skills to work and passion projects? Hone key digital marketing techniques like segmentation, customer insight, CRM, analytics, automation, and more. 

Need to fill skills gaps within your team? Gain insights into your team’s progress, and set them up for success.

Buy for Myself Buy for My Team Get Program Guide

  • Premium content by experts

  • 53 unique lessons

  • Five 1:1 mentor sessions

  • Flexible, self-led format

  • Downloadable lesson guides

  • Quizzes

  • Skills assessment and certification

  • Team management dashboard

  • Real-world project creation  

  • Device-friendly platform

  • 12-month access 

  • Letter of completion

Hundreds of global companies choose GA to train their teams. Here are just a few of them.
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4as CM1 Certificate 110119 DGMO Digital Marketing

Showcase Your Abilities With an Industry-Recognized Credential

Built with leading brands including L’Oréal, Calvin Klein, and Kellogg’s, the Certified Marketer Level 1 (CM1) assessment has more than 20,000 global users.

Now, through a special partnership between GA and the 4A’s, 4A’s members can receive a $175 discount on this exclusive learning and certification path.

Get Ahead With GA’s Proven Learning Path

GA’s expert-crafted lessons and readily accessible mentors help you and your team grow your professional toolkit. Learn on a schedule that works for you with 12-month access to GA’s dynamic platform that’s available on any device, 24/7. 

After completing this program, 4A’s members can:

  • Apply core digital marketing skills on the job, including market research, SEO, and funnel optimization.

  • Launch multi-channel brand, acquisition, and retention campaigns.

  • Add skills to your resume and advance your career.  

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Immediate Impact on the Job: Inside Our Learning Path

Customer Insight

  • Market research

  • Audience segmentation

  • Developing and using personas

  • Mapping the customer journey

Creative and Content

  • Setting objectives

  • Writing briefs

  • Adhering to brand

  • Content strategy and creation

  • Audience, channels, and devices

  • Delivering creative feedback

Marketing Channels

  • Social media

  • Display advertising

  • Digital video

  • Traditional media

  • Direct channels (SEM/SEO)

  • Owned media

  • Retail marketing

  • Earned media

  • Emerging channels


  • Measuring business impact (LTV, CAC, ROI)

  • KPIs by marketing funnel stage

  • KPIs by marketing channel

  • Cohort analysis

  • Testing

  • Optimization

  • Multi-touch attribution

Marketing Technology

  • CRM and personalization

  • Analytics

  • Measurement

  • Testing and optimization for CMS

  • Marketing automation

  • Ad tech

  • Data management

  • eCommerce

Check Out the Program Guide

Explore the Digital Marketing On Demand program guide to learn more about this unique offering. 

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Individualized Mentor Support

You don’t have to go it alone. Complement your self-led journey with guidance and feedback when you need it. 

During five 1:1 sessions, GA’s expert mentors can: 

  • Troubleshoot complex concepts.

  • Provide portfolio project feedback.

  • Help you apply new skills to your job.

  • Offer industry insights and best practices.

GA’s dedicated team helps you build a learning roadmap, stay motivated, and make the most of your On Demand experience.

Free Assessment: Benchmark Competencies and Get Certified

This program includes access to the Certified Marketer Level 1 (CM1) assessment, study guide, and practice assessment — a $200 value. 4A’s members can evaluate technical skills in areas including creative development, analytics, and multi-touch attribution. 

Use CM1 score reports to benchmark yourself or your team against other test takers, and gain insight into strengths and weaknesses. Qualifying scores of 30+ out of 45 receive the CM1 Credential, a prestigious digital certification designed to be shared on LinkedIn and recognized by top companies around the world.*

CM1 was developed with global leaders and CMOs from the Marketing Standards Board to provide objective performance standards in the field. More than 20,000 professionals around the world have taken the CM1. 

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Approved by the Marketing Standards Board

This program was created with the Marketing Standards Board, a group of industry executives working to establish universal standards for success in the field. The Board created the Marketing Career Framework and Certified Marketer assessments to define key skills and transparent pathways for marketing careers and facilitate talent hiring and development.

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Marketing Standards Board Member Vikram Bhaskaran Headshot 082319
Vikram Bhaskaran
Head of Market Development
Marketing Standards Board Member Matt Delre Headshot 082319
Matt DelRe
Director of Performance Solutions
Marketing Standards Board Member Marie Gulin-Merle Headshot 082319
Marie Gulin-Merle
Chief Marketing Officer
Calvin Klein
Marketing Standards Board Member Ben Harrell Headshot 082319
Ben Harrell
Chief Marketing Officer
Marketing Standards Board Member Gail Horwood Headshot 082319
Gail Horwood
Chief Marketing Officer
Kellogg North America
Marketing Standards Board Member Joy Howard Headshot 082319
Joy Howard
Chief Marketing Officer
Marketing Standards Board Member Marla Kaplowitz Headshot 082919
Marla Kaplowitz
President and CEO
Marketing Standards Board Member Micky Onvural Headshot 082319
Micky Onvural
Marketing Standards Board Member Seth Rogin Headshot 082319
Seth Rogin
President and CEO
Nucleus Marketing Solutions
Marketing Standards Board Member Gretchen Saegh-Fleming Headshot 082319
Gretchen Saegh-Fleming
Chief Marketing Officer
L’Oréal USA
Marketing Standards Board Member Geoffrey Sanders Headshot 082319
Geoffrey Sanders
Senior Vice President, Growth
Marketing Standards Board Member Joseph Thompson Headshot 082319
Joseph Thompson
Hardy Capital Partners
Marketing Standards Board Member Meg Sloan Headshot 082319
Meg Sloan
Chief Marketing Officer
Verve Coffee Roasters
Marketing Standards Board Member Andrew Stephen Headshot 082319
Andrew Stephen
Head of Marketing Faculty
Saïd Business School, Oxford

Employers: Purchase Licenses for Large Teams

Need to train 100 professionals or more with Digital Marketing On Demand? Contact to learn how. 

About the 4A’s 

Founded in 1917, the 4A's was established to promote, advance, and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A's purpose is to help empower its members to deliver insightful creativity that drives commerce and influences culture, all while moving the industry forward. The organization provides community, leadership, advocacy, guidance and best-in-class training that help enable agencies to innovate, evolve, and grow. 


About General Assembly

General Assembly transforms careers and companies through leading-edge programs in software engineering, data, design, digital marketing, and more. Our team has worked with hundreds of companies across the globe — including more than 40 of the Fortune 500 — to upskill, reskill, and revolutionize their teams. With more than 21,000 corporate employees trained, and 70,000 alumni from our full- and part-time programs, our solutions provide immediate and proven impact on the job.

Access to this content and learning experience is for recreational purposes only. This offering is not regulated by the Bureau of Proprietary School Supervision. Access to this content is for avocational purposes, and no academic credit, certificate, or diploma is awarded upon completion.

*Taking this program does not guarantee that participants will qualify for the CM1 Credential.