Name: Food52
GA Member Since: January, 2011
Employees: 7
Hiring? Yes! A VP Technology with vision, and a talented front end engineer.

Food52 is a community for people who love food. They’re dedicated to celebrating home cooks, and they technology to find new and better ways to connect people around their specific food interests, and to offer them the best quality, curated information about food and cooking. Check out the raw materials we found on their kitchen counter, and a bit of commentary from them on each item:

1. Notebook and pen
Yes, we’re a technology company, but we still like to kick it old school during meetings. Plus, there’s just something so satisfying about crossing items off a to-do list.

2. Laptop
Like a lot of the desks at GA, ours brings to mind a Mac convention. (We still have one PC holdout, but she’s just waiting for the next MacBook Air.)

3. iPhone with Instagram photo of strawberries
(See above note on Apple products.) We have a pretty lively Instagram presence thanks to Kristy Mucci, who now documents nearly every minute of every day at Food52. No one and nothing is safe!

4. Roasted baby garlic from the Greenmarket
This photo was taken on a Tuesday, which is our weekly kitchen day, when we assemble at Amanda’s apartment to test recipes for the site. The theme of last week’s recipe contest? Spring alliums (aka the onion family).

5. Eggs
Nature’s perfect food. Need we say more?

6. Tea towel
One of our favorite things to do is source attractive, useful kitchen tools and equipment. This tea towel is from IKEA.

7. Coffee grinder and mug
Yes, we have a bit of an addiction. On Tuesdays, Amanda hand-grinds the beans she gets from our friends over at Craft Coffee and puts her French press to work to satisfy our caffeine cravings. This mug from the Tortoise General Store is one-of-a-kind, and epitomizes our obsession with beautiful, unique tabletop items.

8. Coarse sea salt
Great for sprinkling on radishes, ricotta, dark chocolate — pretty much anything that will stand still.

9. Bread and butter
A favorite Food52 snack. This happens to be five grain and raisin bread from Le Pain Quotidien (it also makes amazing toast) slathered with soft, salted Irish butter.

10. The Food52 Cookbook
Our first cookbook came out in October 2011, and it holds all the winning recipes from our first year of recipe contests. It was named one of the top cookbooks of 2011 by the Washington Post, NPR and Eat Your Books.

11. Microplane grater
An indispensable kitchen tool. Use it to create pillowy clouds of citrus zest or Parmesan cheese, even super-delicate chocolate shavings.

12. Green cardamom pods
We prefer using whole spices to pre-ground whenever possible. They have more flavor, and they’re not bad to look at either! Amanda stores all of her spices in a deep drawer using metal containers with clear lids for easy identification.

13. Rhubarb
Another harbinger of spring, this vegetable-masquerading-as-a-fruit has a punishing tartness that requires a little sweetness to mellow it out.

14. Copper baking pan
This is one of our favorite pans to use for our final dish shots. It can make even the humblest of casseroles look regal.

15. Stove
This is where the action happens, people. We’re big fans of Viking — both Amanda and Merrill love theirs.

Not pictured
What you don’t see in this picture is the man behind the magic: our incredibly talented photographer, James Ransom, who took this photo, as well as most of the photos on our site.

MySQL. You’ll hear developers speak of it in lofty terms. “It’s my lifeline,” “it’s essential,” “without it, we’d never have launched.” It also happens to be integral to some of the largest web platforms in the world, such as Facebook, Google and Twitter.

So what is it?

MySQL (pronounced “My S-Q-L” or “My Sequel”) is an open-source, relational database management system (RDBMS). It enables developers to manage data streams in a fluid, scalable, reliable way. Essentially, one can outsource a multi-terabyte data flow to the MySQL database server, and freely customize that data’s interaction with your site or web application.

Think about the data inside files that you store on your computer’s hard drive. That data is accessible to you, but unless you organize your files as part of a larger system, its contents are static, and its relationship with data in other files is difficult to ascertain. When one inputs databases into MySQL, all that data – the location, size and inventory of a company’s retail stores, for instance – can be filtered, edited, and searched with amazing speed. Put another way, MySQL is where data points talks to each other, and also interact with the web.

Humble beginnings

Originally developed by Michael Widenius and David Axmark in 1994 (and named after Michael’s daughter, “My”), MySQL began as a low-end alternative to more powerful proprietary databases. Part of the reason it is employed today in major web platforms like Facebook and Twitter is that these projects (like MySQL) started small, and MySQL scaled up with them. MySQL built a following during the early 2000s, appealing to developers for being lean, light weight, and flexible. As it became more popular, it added features and tools that made it more attractive to corporate enterprises, and quickly began taking in real revenue. MySQL was initially part of an independent Swedish company called MySQL AB, but was acquired by Sun Microsystems in 2008, which was then acquired by Oracle in January 2010.

The “SQL” in MySQL stands for “Structured Query Language.” This is the most common language developers use for accessing databases. Depending on the project, developers might embed SQL into the language they’re already using, or input SQL directly.

MySQL is also flexible enough to work via most programming languages, and on many different operating systems, from Linux and Mac OS X to some of the more obscure ones. Today, some applications deploy thousands of MySQL servers simultaneously to keep running. You can also deploy MySQL in the cloud, on platforms such as Amazon EC2.

Alternatives to MySQL

In recent years, the ubiquity MySQL once had in the developer community is fading as people turn to the NoSQL family of database management systems (MongoDB, CouchDB, Redis and Cassandra). However, reasons for choosing one over another are complex, and often depend on a variety of reasons and specific needs – including speed, offline support, mobile support, scaling up, scaling down, or simply just because MySQL wasn’t their first choice.

Check out MySQL‘s site to learn more about what else it can do, and the crucial role it plays in many of today’s most exciting startups.

Name: Will Flaherty
Classes Taught: A Data Driven Approach to PR (next class on May 30, 2012)

Will Flaherty is Director of Communications at SeatGeek, a ticket search engine for sports events, concerts, and more. Will started college with the goal of becoming a sports writer; while he deviated from this original plan, he’s since pursued a career in PR and Marketing that combines his interests in sports, media, and technology. Here are the top picks from his reading list:

1. Help a Reporter Out (HARO) – This is an essential tool for anyone in PR. In brief, HARO is an e-mail digest service that collects “expert inquiries” from reporters around the world and sends out a highly organized, curated list of interview requests to its 100,000+ person distribution list, three times a day. There’s usually a healthy volume of tech reporters looking for a source to interview on topics related to our business at SeatGeek, so we’ve been able to source at least one story a month simply through daily monitoring of the HARO e-mail list.
   a
2. Deadspin – We do a lot of our PR outreach based on whatever the big news events in the sporting world are at a given moment, and no site does a better job of tapping into the zeitgeist of the American sports world than Deadspin. They’re constantly breaking huge stories and aren’t afraid to touch subjects that most sports media outlets would deem verboten. Hard to say whether I read it more for the entertainment or informational value — it consistently over delivers on both.
   a
3. Flipboard’s Tech Channel – I have fairly robust Google Alerts setup that will e-mail me any time SeatGeek (or one of our competitors) are mentioned in an online article or blog, but in terms of monitoring the vast and voluminous world of tech blogs, I’ve found that my favorite tool is Flipboard’s Tech Channel. They aggregate from all the major sites as well as a few you probably wouldn’t check on your own, and the format is such that you can easily scan through an entire day’s worth of posts in a handful of minutes.
   a
4. Flip Flop Fly Ball – We love infographics at SeatGeek, and we always try to generate them around major events like the Super Bowl or the Final Four as a way to convey our data on ticket prices and trends in a compelling and digestible way. That said, there’s a graphic artist by the name of Craig Robertson who produces incredible infographics related to baseball, and I constantly find myself referring to his site in search for new and creative ways to convey our own data graphically. What makes his content even more remarkable is that Craig was born (and still lives) in the U.K., and didn’t become a baseball fan until adulthood. If you love baseball, you’ll love these graphics.
   a
5. Nudge – I’m a huge fan of behavioral economics, and the book at the top of my list right now is Nudge. It’s a book by a pair of academics at the University of Chicago that explores how the construction of decision frameworks, or “choice architecture,” can help influence behavioral outcomes. Although most of the book’s vignettes relate to the policy arena – as one example, they discuss how more intelligent selection of “default” options can drive better returns in 401k retirement plans – the lessons of the book are highly applicable to so many of the questions and challenges that a tech company faces in product design and management.
   a
6. Nieman Journalism Lab Blog – The Nieman Lab is a research body at Harvard focused on the evolution of Journalism in the digital age. They maintain an outstanding blog that covers the latest innovations emerging from both mainline news organizations as well as media startups. As my job straddles the boundary of media and technology, I find almost all of the content on their blog to be highly relevant and interesting.
   a

Hundreds of different platforms exist today to help developers manage content online. Of them, WordPress, Joomla, and Plone have amassed significant followings in the past few years – WordPress 3.3 alone has been downloaded 16 million times since its release in December 2011. But today in Assembled Basics we hone in on Drupal, which, if not the forefather of these newer platforms, has been deeply influential in building the infrastructure of the web over the last 6-7 years.

Originally written by Dutch programmer Dries Buytaert as a message board, Drupal became an open source project in 2001. Its popularity peaked in 2008-9 when it was (somewhat controversially) adopted by the Obama Administration as the management software for WhiteHouse.gov. The White House, which still employs the platform, even released custom modules they developed for Drupal to the greater Drupal community. Today, Drupal is used by people in 228 countries, and supports 182 languages. Elements of Drupal are used in the back-end system for almost 2% of websites worldwide, including media (CNN, Digg), internal corporate sites (Yahoo Research), universities (Stanford, Duke), non-profits (Human Rights Watch) and some of the largest companies in the world (McDonalds, FedEx).

Drupal includes all the standard features of a Content Management System (CMS): user account maintenance, menu management, RSS-feeds, page layout customization, and system administration. There are also over 11,000 free add-ons (known as Modules), built by the Drupal community over the years. These include all kinds of tools for custom designs, custom content types, private messaging, and modules for third-party integrations.

Why Drupal (Still) Endures

• You hardly ever have to start from scratch. There are pre-existing templates for hundreds of different functionalities, and the active Drupal open source community is great at adding in the latest tools.
• Once you master Drupal, the administration interface is arguably more powerful and customizable than its competitors.
• Drupal scales. The platform can be expanded to build and maintain very complex sites that employ video, e-commerce, and tons of other features.

Shortcomings

• Drupal’s learning curve is much steeper. While WordPress and Joomla! are more accessible out of the box, navigating Drupal at first can be daunting unless you have prior PHP knowledge and basic server configuration skills.
• It costs more to set up and maintain. If you’re hiring a programmer, Drupal gurus are harder to find and often more expensive than developers who use simpler CMS systems.
• Lastly, its design themes are not as sophisticated, or tasteful, as WordPress. As a result, it can take a lot of effort to make a Drupal site look professional.

Name: Craft Coffee
GA Member Since: January, 2011
Employees: 3
Hiring? Yes! A kickass full-stack Rails developer.

Craft Coffee is a coffee discovery service dedicated to spreading the awesomeness of small-batch, artisan coffee to the masses. Each month they hand-select premium coffees from small artisan roasters around the country, and only their absolute favorites make it into a monthly tasting box delivered to subscribers. Their coffee powers General Assembly’s coffee station, which in turn powers, well, all of us. Check out the raw materials we found on their desks, and a bit of commentary from them on each item:

1. Craft Coffee box and bag
So, this is our product. Each month three of these bags go into our boxes, which are delivered to the doorsteps of  subscribers all over the world. Mmmm.

2. Sample bags
These are the bags we use for the blind coffee tastings. Every month our coffee tasters come in and evaluate the new coffees and pick the ones that we can define as true “Craft Coffees”. We taste over forty coffees a month and only the very best three make it through. We’re a tough bunch to please! [Ed. Note: We can attest to their particularity, having witnessed coffee tastings covering more samples than a weekend in Napa.]

3. Magazines
We love love love magazines! And blogs. And more magazines. We want to get inspired, get hungry and of course…Try to get in them.

4. Tasting sheets
Coffee evaluation is a very complex process. To keep track of the differences between the coffees, our in-house coffee experts take detailed notes about each coffee–not just the taste, but also the aroma, fragrance, body acidity, and more.

5. Coffee gadgets
We brew coffee all the time, so our office is packed with all kinds of tools for this process. At our Tastings here in the GA kitchen, we brew coffees in every way possible [Ed. note: Yes, there a lot of ways to brew a cup of coffee.] and are always talking to our subscribers about new tips and tricks we pick up along the way.

6. Color-swatch books
We love great design and believe in creating amazing experiences through not just coffee, but also the design around it.

7. To-do list
“A startup is a to-do list with infinite scroll” – Derek Flanzraich. That kind of says it all, right?

8. Tasting wheel
This is another tool we use to evaluate coffee. It looks kind of crazy, but it actually makes a lot of sense when you get closer. It maps out the different flavors you can find in coffee–with colors!

9. Phone with General Assembly sticker
Working at General Assembly is inspiring in a lot of ways. There are so many interesting people doing interesting stuff and you learn from them every day. Plus, GA has awesome stickers that we stick on everything!

Developers love to turn simple into simpler. Every year, new programming languages are introduced that try to tweak the most popular languages – Ruby, Python,C++, etc. – into something cleaner, faster, and more accessible. Few, if any, have had the success of CoffeeScript, invented in 2009 by Jeremy Ashkenas.

CoffeeScript compiles code into the widely-used JavaScript language using a minimal syntax inspired by Ruby and Python. For example, JavaScript’s “this” becomes an @ symbol in CoffeeScript (yes, it’s only three characters shorter, but such tricks can save hours). Also, CoffeeScript only makes use of a curated selection of JavaScript features, avoiding some of the language’s oddities that can befuddle new developers. Ideally, using CoffeeScript is like writing in shorthand, which is then translated into a better language than the original.

Ashkenas argues that CoffeeScript enables developers to “write what they mean, instead of writing within the limits of historical accident.” He means that CoffeeScript allows for simpler, declarative functions that do not require JavaScript’s quirky syntax. And writing in CoffeeScript can often reduce the length of code for a project by a third.

Still, a new language is only as effective as the community that fosters it. There is an ongoing, healthy debate about the usefulness of CoffeeScript, and the language has plenty of detractors. Specifically, some say it makes debugging a pain, and that verbally readable code doesn’t make it more easily understood. But the language’s inclusion as a default in Ruby on Rails 3.1 last year bodes well for its future.

Perhaps a newer variation – LatteScript? – will succeed it. Perhaps the JS faithful will never fully embrace it. In any case, CoffeeScript has already left its mark.

Related terms to know: Syntax, Ruby on Rails, JavaScript, Python

Every day, we see content and data that comes from one source re-purposed into another. An API (Application Programming Interface) is a method for web apps, mobile apps, and websites to communicate with each other. Open APIs use a simple request/response model: a request is sent to an application, that request gets evaluated, and then the server sends a response back to the original sender.

Perhaps most importantly, APIs help to create a seamless user experience. A popular example is Facebook Connect, where signing into Facebook means you’re already authenticated when you sign up on other websites using their API. In this way, APIs are crucial for promoting conversations, integration, and sharing. And though tech giants like eBay and Amazon were among the first to use them, today even brands (e.g. ESPN, AmEx) and many startups (e.g. foursquare, Foodspotting) develop their own.

Benefits of APIs

It’s the open architecture of APIs that allows for exponential growth in sharing and eCommerce. They can also take your company in a brand new direction. I like to describe how APIs power business using a very simplified value creation equation:

From a business perspective, APIs can serve as an open book to learn how a company would like you to use their platform. But one of the best things about APIs is that the community will often make use of data in useful, unexpected ways.

You can do it

You can use APIs without a developer – you just can’t be afraid of a little (or a lot) of coding. Consider trying a class at GA to get started. Once you’re ready to jump into APIs, just pick one (the robust, and popular Twitter API is not a bad place to start). Read the documentation, register, and get a key (your VIP, all-access pass). The more you know about APIs, the better you can gauge your needs and start making.

Related terms to know: API Key, Mashup, OAuth

Popular APIs to get started with: Flickr, foursquare, Google Maps, Twitter, YouTube

Extra credit: Attend a hackathon! They create strong developer communities around APIs.

Edited by Adam Delehanty.

Earlier this week, General Assembly and Damsels in Design were proud to host Mariah Chase, co-founder of Send the Trend. Here, Mariah relates her key learnings from building Send the Trend into a successful business with a loyal customer base.

Loyal customers are a startup’s best marketers. Period.

Happy customers are the cheapest, most authentic, and most viral. Plus, when our customers share with us (and the community) about Send The Trend, it is often something unexpected. The beauty of being online is that you can disrupt mature business models and disintermediate channels with relative speed. Send The Trend’s “My Style” – which lets users create their own store and share styles with others – is an example of empowering and incentivizing our most engaged customers to be our marketers, and rewarding them for it.

Rule #1 for a woman in the startup space: Don’t think of yourself as a woman in the startup space.

I don’t spend too much time thinking about being a woman in this space. I just want to be good at what I do. That said, being a woman is essential in considering the needs of our customers.

Get comfortable being uncomfortable.

Every entrepreneur experiences personal challenges when they launch a company. Acknowledge it and dive in. Mine? Asking people for favors.

You don’t know who your customers are until you have customers.

Before launching Send The Trend, we thought our community would consist of a certain demographic of young women. In reality, the core of our community ended up being pretty different.

Let go of perfection.

The most important lesson I learned early on was to let go of the idea that everything would be perfect before we launched. I am a perfectionist and it was a challenge for me to say “Let’s go – let’s invite other people into the party.”

Build loyalty. As fast as you can, on many channels.

We followed up with the first members of the Send the Trend community after their first purchase, and have continued to engage with them on as many social channels as possible. We try to create unique content and offers for each channel. We view our Director of Social Media is an extension of our customer service.

Raw intelligence. Service experience. Hustle.

We see a lot of resumes – I really look for people with raw intelligence (stats matter!), successful service industry experience and a positive, upbeat disposition.

In a nutshell, lean offers you a validated way to learn about your startup—-Is there a market for your business? How can you gather key information about the features and functionality of a business concept? Lean will help you practice how to identify your market and develop product-market fit.

So, how do you get started?

Step One: Pick an Idea 

One word practitioners of lean rely on heavily is “validate.” The workshops we teach are designed to help people understand what it means to validate an idea or product.

The last time we taught this workshop, we provided our class with an app idea to validate or invalidate. It was called Cut the Line, and the concept was a mobile app that helps you to skip the line at restaurants and other popular attractions. The idea drew inspiration from Disney’s FastPass and applied it to all of New York City. Imagine being able to skip any line anywhere…for a price.

“Yes, that would be awesome,” was the response we got from most people when asked whether they liked the idea.

Step 2: Define the Assumptions 

Before committing to the business idea as we had originally conceived of it and investing precious resources to build the “perfect” product, we challenged the class to identify whether there was a market for Cut the Line, and if so, the bare minimum feature set people would actually pay for. Our class mapped out the idea’s riskiest business assumptions to reveal the bare minimum facets of the business (consumer behavior, pain) that must truly exist for this business to work.

Assumption #1 – Patrons would pay to skip lines.

Assumption #2 – Restaurants would accept payment for allowing some customers to skip the line.

Assumption #3 – There is a large enough market for this product to build a sustainable business.

Step 3: Validate Your Assumptions

After mapping the riskiest assumptions, we took to the streets to meet real, live potential customers and observe their behavior. Our learning exercises started with offering strangers money for their spot in line in efforts to define if we could pay to create a spot online. We experimented with a range of price-points; if they refused a small sum, we countered with a higher offer.

Step 4: Analyze Lessons Learned 

Our experiments highlighted one key fact about consumer behavior: while you can gain some valuable qualitative information about your customer through conversation, people are generally terrible judges of hypothetical behavior. The only reliable way to test whether someone will pay for something is to actually charge them for a product.

#1 Lesson Learned  - Patrons felt paying to skip the line was unfair to the others in the line

Many patrons refused the offer to pay us to Cut the Line. When we asked why, we got an interesting array of responses that included: Parents with children said that waiting in the line was a part of the “sight seeing experience.” Tourists enjoyed waiting in line because the longer the line, the better the restaurant. It was how they judged if a restaurant was good. One surprising exception: a man on a date paid to skip the line.

#2 Lesson Learned – Restaurants did NOT want to let some clients to skip the line

Restaurants did not want to seem unfair giving certain customers special treatment. They were afraid that any additional revenue generated by the FastPass would be offset by losing the business of irritated potential customers.

#3 Lesson Learned – Our target market significantly narrowed as we spoke with potential customers.

The class expected the average patron waiting in a long line would be willing to pay to skip to the front.  And with the refusal of venues to allow some patrons to skip the line, we were left wondering was there an opportunity for this product at all?

Step 5: Identify Flaws in the Experiment and Consider Next Steps

There are some natural limitations to any experiment.  Some potential issues that may have influenced our learning and warrant further exploration: (1) We looked very “unofficial;” approaching patrons at restaurants in line wearing street clothes. (2) Our small data-set that was geographically limited to Times Square. (3) Our pool of potential customers we were predominantly limited to restaurants, so a person’s level of hunger may have forced a different behavior. (4) Lastly, a digital solution such as a mobile app would have increased anonymity; in the in-person setting, we expect some would-be customers felt peer pressure to not cut the line. Had our class extended beyond three days, our next step would have been to explore those learnings further and to address some of those limitations.

Step 6: Decide Whether or Not to Proceed with the Idea

After three nights of validated learning inquiry into Cut the Line, we didn’t feel confident that there’s a market for the product; at least not with the implementation that we had envisioned. Our student who did make a sale had a brilliant customer development hack: he put his name to get a table for dinner at the Hard Rock Hotel, waited 30 minutes until his buzzer would be called next and then sold his spot in the line to a patron who had only been waiting 5 minutes (the gentleman on a date).

Key Takeaway

There are a number of other factors to consider as well, but social factors like “perceived fairness” and peer pressure are clear barriers to successfully monetizing the business idea. The biggest lessons we hope our students took away, though, is that just because people say, “Oh yes, I would pay for your product” doesn’t actually mean they will or that there’s even a market for it. Uncovering insights and understanding the nuances of a potential customer’s behavior is key to learning whether there’s a market for your business idea.

If you’d like to join us for our next bootcamp, we will be testing and validating/invalidating a new business idea in the Lean Forward Workshop on March 29th. For more information about the class or to register, you can go here.  Space is limited.

For those writers who used to pursue having their books stocked at one of the major booksellers in the U.S., Canada, the UK or Australia, now the race is on to get your ebook distributed on as many virtual shelves as possible including your local library, bookstore and other alternative venues.

Popular platforms for distribution include household names like Kindle for Amazon and the Nook for Barnes & Noble, and iBook for Apple,  as well as Kobo out of Canada, and Sony Google. But although these may be seen as the market leaders, there are a ton of additional options and points of distribution that have expanded so the digital marketplace for books.

At the American Library Association conference in January, 3M announced it will now allow annual subscriptions to its Cloud Library Service, while its e-book lending service now features more than 100,000 titles from approximately 40 publishers. NBC News announced in January that it is entering the e-publishing world with its own offering in 2012 for its contributors and archived stories.

Let’s take a look at some of the benefits of e-publishing that make it attractive for businesses large and small:

A Different Pricing Model. The fascinating part of the e-publishing platform is that ebooks buck the traditional means of charging a fixed price for books of a certain length. In some cases, ebooks are offered for higher than market prices, especially when they are offered as an information product online from a particular website, company or individual. Conversely, most ebooks are offered for a lower than printed market cost and many are also offered for free.

Low Barriers to Entry. Similar to the 3M Cloud Library Service, ebook communities are also growing in popularity – some involving subscriptions while others are free to join. What this does is change the entire landscape of reaching the consumer and building a relationship since when an individual buys or receives an ereader as a gift or purchases one for him or herself, the first list they go to is the list of free books they can download to their new device. Since the device holds miles and miles of books on it, the temptation to download more than a handful of books is easy to understand.

Democratic Distribution. Several companies have found that providing an ebook platform where authors can upload their books and simply make them available through retailers the ebook publishing company has partnered with has leveled the playing field.

Low Risk, High Potential. Now anyone with any book can make it quickly available at a low cost investment with great hopes of a larger revenue return. After all, ebooks are less production cost-intensive for everyone; hence it is a faster, quicker way to level the revenue sharing percentages for all.

Optimized for Search Traffic. It’s worth evaluating since the digital age has brought us to the search engines of today which extend beyond the simple Internet search for answers. Now with the advent of ereaders and tablets, searching for answers, insights and entertainment is as easy as reaching for your favorite ebook catalog or community site and entering keywords.

Jennifer S. Wilkov is a respected book & business consultant and a best-selling, award-winning author. She supports first time writers and seasoned authors with the writing, getting published and marketing of their book ideas and projects as well as the building of their platform to raise their visibility to readers and the media. She is also a top media personality and the host and producer of the popular radio talk show “Your Book Is Your Hook!” on WomensRadio.