The Seven Deadly Social Listening Skills | Online

About this event

Social media has changed the way we communicate. In fact, social media has changed almost everything. For consumers, these ever-evolving platforms are increasingly - for good or bad - an extension of identity. For brands, the raw data they host presents a near-endless source of insights. But how do we make sense of it all?

In this session, our in-house social listening experts will present the case for how social data can lead to powerful strategic learnings across culture, consumers and category, using (drumroll, please...) The Seven Deadly Skills Of Social Listening.

This killer toolkit myth-busts the most common misconceptions around social listening, and puts multi-tentacled social data into action. We’ll highlight the techniques used to dive into passionate communities; pinpoint the concepts which drive brand, trend and product perception; and recruit the perfect creator-collaborator from social users driving the highest engagement.