Google Analytics Bootcamp (Online) | Online
About this workshop series
Learn how to use your Google Analytics to get real insights into your website’s visitors, their behavior and any patterns and trends. You will learn the lean smart way to gain customer insights and then turn these into actions that will drive your business forward.
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.
Takeaways
- In-depth understanding of how Google Analytics can improve the student’s web business.
- Gain an in-depth understanding of how web analytics relates to business KPIs.
- Learn how lean analytics applies to web analytics through smarter reporting.
- Learn how to use the analytics tools for faster actionable insights.
- Learn how to tag marketing campaigns so they can be tracked in Google Analytics.
- Learn how Google Analytics Remarketing Lists can power your online advertising.
Prereqs & Preparation
- This bootcamp is taken completely online across 2 different 3-hour sessions.
- We will provide login information and a link to the platform on the day of each session.
- You will need a computer, a strong internet connection, and an open mind to join.
- This bootcamp is taking place in Eastern Time.
